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We help owners get clarity on how much they should be spending in online marketing, and help them set up the right systems so they can be successful.
As your business grows we support you with an advertising strategy designed specifically to drive customers into your location
With the right foundation in place, we use SEO to start building more visibility to attract the kind of customers you want.
Your entire marketing system is only as good as the foundations you build on. We got your reviews, reputation, social marketing, and listing done right in the first stage.
Stage 1 - Foundations
Best Fit: Local bar, brewpub or restaurant in their first 1-2 years or those earning $100-250k annually.
This stage is all about getting the right foundations built so you accurately represent your establishment and build enough trust with prospective customers to get them to take the first step and walk into your place. Your entire online marketing system is only as good as the foundations you build on. In the first stage, we get your reviews, reputation, social marketing, and listings done right.
We’ve worked with hundreds of places just like you that were just starting up. In fact, we’ve been there ourselves. Money can be tight. That’s why we created this stage of the program to deliver maximum results with minimal investment. We don’t cut any corners here, but we also don’t build anything you don’t need during your startup stage.
We’ve chosen a minimal amount of software to cover the most essential needs – and they require very little training to use – so you don’t have to spend a ton of time learning new systems. We’ll automate a lot of the processes so you can just let the systems work for you and you can focus on delivering great service to your customers.
STAGE 2 - VISIBILITY
Best Fit: Local bar, brewpub, or restaurant that has established its identity or those earning $260-450k annually.
In this stage, we begin to build visibility systems on top of the foundations created in Stage 1. The goal of this stage is to increase your outreach to customers. As you extend your outreach, you’ll see your customer numbers grow each month. If you’re choosing to grow your business through new hires, this program can really help.
An action avatar is a profile on your ideal client. You may have several types of ideal clients (sports fans, married couples, singles, music lovers, foodies, etc.). Each action avatar clearly outlines their major needs points, objections, goals, and communication style so you and your team can more easily and effectively connect your messages to them.
Using the action avatars we put together, we’ll start to develop high value-forward content for your ideal customer. These content pieces highlight services, entertainment, and build trust with prospective clients before the first phone call or visit to your establishment.
STAGE 3 - ADVANCED MARKETING
Best Fit: Local bar, brewpub or restaurant that’s ready to scale their place or those earning $460k+ annually.
In the final stage, we focus on scaling your business. Leveraging the systems and messaging we’ve created in the previous stages, we add an advertising strategy explicitly designed to drive customers into your location. Stay on track and get the support you need through monthly meetings.
As your business grows, you’ll want marketing engines that you can throttle up or down, depending on your team’s workload and employee recruitment efforts. We will work with you to find the right platforms to display your messaging to maximum effect. We will look at Website Design and evaluate its effectiveness and customer driving value.
When scaling your establishment, it’s beneficial to have a monthly check-in call with one of our specialists to ensure the next month’s activities are planned and in line with the practice’s vision.